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Ad agency launches green mailing service for nonprofits
A few weeks ago we wrote about Pubeco, a French effort to tame the mass-mailing clutter that afflicts most consumer mailboxes, and now another initiative also out of France aims to make those mass-mailings greener to begin with. Earlier...
Springwise - Published 2 days, 6 hours ago
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As Tourism Australia makes a choice, Vodafone goes looking
ADLAND was galvanised yesterday with news a big telecommunications account is up for grabs and an ad agency has finally been appointed to sell Australia as a tourist destination to the world, after a lengthy search.
Sydney Morning Herald Business - Published 2 days, 6 hours ago
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No bloody swearing in new tourism ads
ITS campaign is still on the drawing board, but the advertising agency charged with selling Australia to the world has made one guarantee: No swearing.
The Australian Media News - Published 2 days, 6 hours ago
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Bloody hell - DDB to sell Australia
Advertising agency DDB is set to be appointed to handle the job of selling Australia as a tourist destination.
Sydney Morning Herald Business - Published 2 days, 17 hours ago
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Trujillo disciple to part company
TELSTRA'S brand chief and one of Sol Trujillo's American imports, Bill Obermeier, announced yesterday that he would leave the company next month but would stay in the country to work on a digital marketing venture with the French-controlled advertising agency Publicis Mojo.
Sydney Morning Herald Business - Published 4 days, 6 hours ago
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Brand chief steps aside at Telstra
TELSTRA'S brand chief Bill Obermeier, who oversaw the introduction of the NextG brand with a series of contentious ads starring Dustin Hoffman, Bob Geldof and John McEnroe, is to step down next month. In an extensive shake-up of marketing operations at Telstra, Mr Obermeier will not renew his contract, making way for BigPond marketing chief Amanda Johnston.
The Australian Media News - Published 4 days, 6 hours ago
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Guidelines for govt ads unveiled
All Government advertising campaigns will now be under new scrutiny to ensure they are free of party political messages and are more transparent.
ABC News federal politics - Published 4 days, 12 hours ago
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Ghost Twitterers
I was talking with Craig last week, lamenting the blunt-force style of advertising still popular with companies these days - where it comes down to width and height in pixels of banner ads, positioning, placement and flashing colours. Luckily audio hasn’t made it’s way into online/web advertising and hopefully never will … the day I see [...]
Nathanael Boehm - Published 6 days, 19 hours ago
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World's top ad agency for WA
ADVERTISING agency Media Decisions WA today announced a licence agreement with OMD - voted the Most Creative Media Agency in the World four years in a row.
Perth Now - Published 1 week, 2 days ago
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Monster mash gives ad boss nightmares
More than 6000 spoof ads made by viewers have been uploaded to the website for an ABC television series about the advertising industry, delivering the state broadcaster the kind of viewer participation that would be the envy of the commercial world.
WA Today - technology - Published 1 week, 2 days ago
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Ad industry felt “demeaned and trivialised”
In this Sydney Morning Herald article, Clemenger’s Mr Morgan complained about how an ABC TV series The Gruen Transfer had demeaned and trivialised the advertising industry. Maybe the ad industry felt threatened by the thousands of reader-created mashup ads on the series’ website. Or perhaps by the sheer amount of ordinary people who jumped at this [...]
eicolab: design thinking for business innovation - Published 1 week, 3 days ago
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Hilton opens up to ads
McLaren Media has secured the exclusive rights to represent advertisers within the Hilton Hotel group in Australia
B&T - Published 1 week, 3 days ago
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The channel Planning conundrum
Last week the industry learned of Commonwealth Banks intention to review its media agency Ikon. As most will know CBA’s selection of a US ad agency, Goodby, Silverstein & Partners and the resultant work have caused quite a stir.
B&T - Published 1 week, 3 days ago
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Water Corporation ads misleading: ACCC
The Australian Competition and Consumer Commission (ACCC) has found that the Water Corporation misled the public in its advertising campaigns and online publishing.
Yahoo!7 Finance News - Published 1 week, 3 days ago
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Y & R offshoot working for Mugabe regime
THE OFFSHOOT of a global advertising agency network run by the Australian Hamish McLennan has been found to be working for Robert Mugabe's regime before tomorrow's presidential run-off election.
Sydney Morning Herald Business - Published 1 week, 4 days ago
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