|
|
US rebate cheques spent on porn
President Bush's economic stimulus plan which involved sending cheques of up to US$1,200 to every taxpayer has provided a boom to the online porn industry, according to market research..
IT News - Published 2 days ago
|
Traffic Secrets 2.0 Video - John Reese Presents 10 Traffic Tips
John Reese has released the first free video for the launch of Traffic Secrets 2.0. I just finished watching it and it’s good stuff, all content and presented in a very cool style. You can check it out for yourself here - http://www.trafficsecrets.com/home John is a guy who has a huge reputation in the Internet marketing industry, most [...]
Entrepreneur's Journey - Published 2 days, 17 hours ago
|
STW loses Vodafone account
Marketing services group STW Communication's tenure on the $30 million Vodafone account is rapidly slipping from its grasp with news that the mobile phone company is putting the entire account up for tender next week.
Sydney Morning Herald Business - Published 2 days, 18 hours ago
|
Where the Hell is the Sponsor?
If your brand is struggling with social media -- wondering how to become involved with a "viral" marketing activation, there is much that can be learned from Stride Gum's involvement with Matt Harding and his Dancing Matt videos. The folks...
Servant of Chaos - Published 2 days, 19 hours ago
|
Townsville's city square moves forward
Townsville Civic Developments, a consortium led by Melbourne firm Projects and Infrastructure Holdings Pty Ltd, won preferred developer status after a nationwide marketing campaign.
Townsville Bulletin - Published 2 days, 23 hours ago
|
New alliance to promote Las Vegas
The Las Vegas Convention and Visitors Authority (LVCVA) has launched a new international brand marketing strategy that will significantly expand...
MICE BTN - Published 3 days, 13 hours ago
|
Negotiating the Roadblocks to Doing the Business
At IDC's 42nd annual Directions conference in San Jose last year, the information technology market research and CIO sister company showcased its predictions for the coming years in a session called "CXO Priorities"
CIO Executive Briefing - Published 3 days, 14 hours ago
|
New image chief at Telstra
Telstra’s incoming brand and marketing chief, Amanda Johnston, is another high-performer to step into a senior leadership position in the new Telstra.
nowwearetalking - news and features - Published 3 days, 18 hours ago
|
Top Gear launch of the year
Even though the year is barely half over it will be a challenge to beat the launch of Top Gear. This is the best launch I have seen in a long time. The marketing collateral is excellent, supplies good and the word of mouth around the new title fantastic. These elements make it easy [...]
Australian Newsagency Blog - Published 3 days, 19 hours ago
|
Trujillo disciple to part company
TELSTRA'S brand chief and one of Sol Trujillo's American imports, Bill Obermeier, announced yesterday that he would leave the company next month but would stay in the country to work on a digital marketing venture with the French-controlled advertising agency Publicis Mojo.
Sydney Morning Herald Business - Published 4 days, 6 hours ago
|
Brand chief steps aside at Telstra
TELSTRA'S brand chief Bill Obermeier, who oversaw the introduction of the NextG brand with a series of contentious ads starring Dustin Hoffman, Bob Geldof and John McEnroe, is to step down next month. In an extensive shake-up of marketing operations at Telstra, Mr Obermeier will not renew his contract, making way for BigPond marketing chief Amanda Johnston.
The Australian Media News - Published 4 days, 6 hours ago
|
Investors take bath on stocks in comms
AUSTRALIA'S listed marketing communications companies have had more than 50 per cent of their value wiped off as they have been engulfed in concerns surrounding the larger media groups.
The Australian Media News - Published 4 days, 6 hours ago
|
Iinet launches Naked DSL in Brisbane
Australian ISP Iinet has launched its products in the Brisbane market supported by a major marketing campaign that launched this week.The company said it will continue to roll - out of its ADSL2+ ...
Telecompaper - Published 4 days, 13 hours ago
|
The BOOT discussing content, Travel 2.0, online marketing and more
I have been working with the organisers of the upcoming eyefortravel Sales & Marketing in Travel Asia Pacific conference (July 29 and 30) on some background materials. Below if you are interested is the text of a recent email exchange/interview. In it I talk through a number of topics that will come up at the Conference including the content business model in online travel, loyalty, UGC, blogging and CRM. Don't forget the BOOT competition for a free ticket to the conference. Can also find a podcast I did with the organiser here . INTERVIEW Question: Earlier this year, you mentioned: interesting to see the Australian market having reached a new stage where a media/advertising supported travel business model is attractive enough to support expansion plans. Can you expand on the same? BOOT: Online advertising in Australia was more than A$1.35 billion in 2007 ( Q1 2008 was $385mm alone ). On a per capita basis Australia is number two in the world behind the UK in online advertising based on data from PricewaterhouseCoopers and others. These stats prove that the online advertising money is there for content companies that can generate an audience. Question: How do you assess the battle ...
The BOOT - The Business of Online Travel - Published 4 days, 16 hours ago
|
Where is ‘Victoria’s High Country’?
Well the ABC & Joseph haven’t heard about it This just shows you how ineffective Tourism Victoria has been in marketing this region. Yesterday morning on ABC local radio presenter Joseph Thomsen’s main talk-back topic was on tourism branding for the north-east Victoria region. “What should we call it”, he asked. “Just calling it [...]
Alpine Opinion - Published 5 days, 3 hours ago
|
|
|
News Volume and Sentiment
Add the plugger news gadget to your iGoogle home page. Instant access to plugger search, latest headlines and popular articles.
