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Worktirement and other age-related work trends
Some interesting but contradictory trends now happening with the workforce getting older. On one hand, society is always celebrating youth. But demographic and workplace trends are pulling in the other direction, creating some fascinating tensions. Look around and you will see it everywhere. People are living longer and spending more time at work, so companies and workers will need to start coming up with smarter and more creative strategies about age and work. In some organisations, people in their 20s and 30s are discovering that their career paths are stuck, blocked by underperforming managers in their 50s who, like rusty nails, can't be pulled out. In other places, more people in their 50s will find themselves being managed by people young enough to be their children. And we are seeing more people embracing so-called "worktirement" where older workers are staying on the job, or taking on other kinds of work, well beyond the standard retirement age of 65. On that subject, it's interesting to look at a US Civic Ventures Encore Career Survey which found that a growing number of people in their 50s and 60s are moving into what some call "encore careers". But at the other end, society ...
Leon Gettler's Management Line - Published 2 days, 23 hours ago
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Kluster's crowd naming rights and wrongs.
In naming a product or service, it's great to have the benefits of a large focus group, but everyone who works in naming knows that it's even better to have a focussed outcome based on a good brief. So when US based crowd sourcing company Kluster launched their recent Namethis service, DIFFUSION was both interested and abhorred all at the same time. Kluster philosophy is based on crowdsourcing, meaning if you can get a group of passionate people working together you can get better solutions for almost any decision-making problem than with a single person. Whether its writing an online encyclopedia like Wikipedia, designing a new logo, or creating a new product or a new name, the people at Kluster think the power of the crowd is a better way to do it. They may be a little off the mark. While there is much debate about the ethical, social, and economic implications of crowdsourcing, it's a popular outcome of Web 2.0 but not without it's detractors. I'm going to join the critics. Firstly, what's interesting about the whole naming proposition, is the idea that naming can be made simple and the result usable. It's a very clear three phase ...
DIFFUSION - Published 1 week, 4 days ago
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Axe Dark Chocolate Man
Axe Dark Temptation Deodorant is promoted as a fragrance irresistable to women in “Chocolate Man”, a TV ad from Argentina. The spot from Unilever begins with a man spraying himself with the Dark Temptation. As he walks through the day we see he’s turned into a man of chocolate. Women can’t get enough of him. [...]
duncans.tv - Published 2 weeks ago
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Coming soon: “The Shave”
“Certain people” have been complaining about my facial hair. I must admit, I hate the feeling of my face after two weeks without shaving. So, there’s only one thing to do. We’re making a movie. This afternoon the normally simple act of shaving turned into a 4-hour video shoot. With two cameras. ’Pong is currently assembling [...]
stilgherrian - Published 2 weeks ago
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The Jurlique LOHAS Scholarship Recipients
Jurlique, the biodynamic beauty skincare company, in cooperation with LOHAS, has awarded 12 scholarships for students in eco and green studies to attend the LOHAS conference in Boulder, Colorado, June 18th ...
Topix - Published 2 weeks, 2 days ago
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The Foundry to help Specsavers focus on Australian market
International optical retailer Specsavers will launch its first TV campaign in Australia this month, after appointing The Foundry late last year to manage strategic development of the company’s TV campaign. Specsavers is the third largest eye-care retailer in the world with an annual turnover of over $A2.1 billion. ...
Marketing Magazine - Published 2 weeks, 6 days ago
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McPherson's confirms profit guidance
Housewares, printer and personal care products plans to buyback as much as 10 per cent of its shares on market over next year. 16 Jun 2008 9:54 PM
Business Spectator health & pharmaceuticals - Published 2 weeks, 6 days ago
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McPherson's confirms profit guidance
Housewares, personal care products provider expects $38 million profit for fiscal 2008. 16 Jun 2008 12:47 PM
Business Spectator manufacturing - Published 2 weeks, 6 days ago
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McPherson's confirms profit guidance
Housewares, printer and personal care products provider McPherson's has reconfirmed its guidance for a lift in annual underlying profit of about 31 per cent.
The Age - Published 2 weeks, 6 days ago
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Online shoppers bagging bargains
Australians are turning to overseas websites, lured by the cheaper cost of everything from clothing to skin-care products.
WA Today - technology - Published 3 weeks ago
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Looking good in face of tough times
WEDDING slumps, soaring lipstick sales and a booming business for the upper crust's family lawyers are providing the final proof of a national economic slowdown.
Topix - Published 3 weeks ago
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Looking good in face of tough times
WEDDING slumps, soaring lipstick sales and a booming business for lawyers are providing the final proof of a national economic slowdown.
The Mercury - Published 3 weeks, 1 day ago
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Solarium hot bed: operators should shape up or ship out
EVERY business has an obligation to provide accurate information about the products or services they sell.
Topix - Published 3 weeks, 1 day ago
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ACCC tries to shut down solariums
Competition watchdog accuses 40 Melbourne solarium of lying about their safety. 13 Jun 2008 8:26 PM
Business Spectator health & pharmaceuticals - Published 3 weeks, 2 days ago
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ACCC targets solarium industry over 'deceptive' tanning claims
Australia's consumer watchdog is cracking down on allegedly misleading and deceptive conduct in the personal tanning industry.
Yahoo!7 Finance News - Published 3 weeks, 2 days ago
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