|
|
Don't try to be everything to everyone
In small business, it can be tempting to broaden your range of products and services in order to grow. However, you then fall into the trap of trying to be everything to everyone. The result is that you dilute your expertise and diversify your customer market to the point where you can't offer specialised attention to anyone. Yesterday, I went to buy a new ipod shuffle. After two years of faithful service, my shuffle carked it. So I went to my local audio- visual store where I had seen ipods stocked in the past. After telling them I wanted to buy a shuffle, they told me they recently stopped carrying products from Apple. "They don't care about small shops like us," the store representative told me. "We couldn't order stock and it was very frustrating. It ended up annoying customers instead of helping them, so we decided not to carry the product any more." Even if you have the chance to stock a winning product like an ipod, sometimes this can obviously be more trouble than it's worth. The reality is the store is not going to make a very big profit margin on a $65 shuffle. Instead of carrying ...
The Australian Enterprise - Published 13 hours, 41 minutes ago
|
Marketing Your Small Business With ShareThis
In today’s challenging economic environment you might be noticing that companies are cutting prices and offering additional benefits and bonuses so that they retain market share. It’s also likely that you might be finding it a longer lead time to closing the sale. It’s at times like this that if you have a strategy of creating great [...]
SmallBusinessBranding - Published 2 days, 2 hours ago
|
VACC calls on the Government to make sure there are no unintended ...
Professor Ross Garnaut has presented his draft report on climate change to the Federal Government. With the focus on emissions trading, the 600 page report raises questions for VACC concerning the details of how such a regime will impact at a business level. "The challenge of meeting proposed remedies will inevitably impact on business owners.
VACC - Published 2 days, 9 hours ago
|
Small Business must be included in measures to help reduce climate change
The release of the Garnaut report today shows the importance of taking real and effective measures to reduce climate change now. Australian small businesses, numbering over 2 million, must be included at both ends of the scale. Firstly as emitters they will need to contribute to the push to reduce the effects on climate change. Secondly they must be educated and included in order to help negate the effect of these measures.
Council of Small Business Australia - Published 2 days, 13 hours ago
|
Belt-tightening puts bite on small business
THE rate of small businesses going under is on the rise, and restaurants rank high among their numbers.
Gold Coast Bulletin business news - Published 2 days, 15 hours ago
|
Pioneer Computers launches notebook package with Telstra NextG
Australian resellers will have the opportunity to offer SME customers $700 cash back on Pioneer Computers Australia’s entire notebook range when customers sign up for Pioneer’s Telstra NextG package.
CRN Australia - Published 2 days, 16 hours ago
|
Harmony good for Small Business
The announcement today from COAG that State and Federal Governments will work together to harmonise legislation in 10 different areas is significant and will have a deep impact on the small business sector for years to come. The Chief Executive Officer of COSBOA Tony Steven congratulated the State and Federal Governments for coming together on so many areas. Red tape is a major area of concern for small business and to see all states working towards the one system is welcomed as it ...
Council of Small Business Australia - Published 2 days, 21 hours ago
|
Pricey funding lowers business confidence
Declining confidence levels among small business is restraining demand for new lending by smaller and medium sized businesses across all industries, according to an analysis by JP Morgan and Fujitsu Consulting published yesterday.
TheSheet.com - Published 2 days, 23 hours ago
|
Decline in confidence crunches SMEs
Plunging business confidence and borrowing intentions paint a grim picture for lenders, a new report on Australian's SME market has found.
Sydney Morning Herald Business - Published 3 days, 14 hours ago
|
Recruitment news, July 3, 2008
Ambition 2008 result delayed by acquisition finance details.... CareerOne cements number-two position.... Small business confidence plummeting.... NZ employers have "duty to consider" flexible work requests.... DFP embraces "right to choose" flexibility for returning mothers.... Five more companies sign up to sponsor 457 workers.... Hudson hosts event for RPO clients.
ShortList - Published 3 days, 16 hours ago
|
Tough small business conditions could lift jobless rate: report
A new report indicates tougher conditions for small business may cause unemployment to increase.
Yahoo!7 Finance News - Published 3 days, 16 hours ago
|
Tech tools I can't live without
Small-business isn't always easy, but it can be made a hell of a lot easier if you take advantage of technological tools designed to streamline your life and help your business. If you are still stuck in the old school of thinking and have not yet embraced what technology has to offer, trust me, it's not as hard as you think. Take the plunge and you could be amazed by how much easier your operations will run. People are always asking me what kind of technological tools I'm talking about. So here is a list of some of the tech tools that I can't live without in my small business.
The Australian Enterprise - Published 3 days, 18 hours ago
|
TEXT-Australia's Ten Network says to buy back shares
Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news ...
Reuters India - Published 3 days, 20 hours ago
|
I will serve in shadow ministry if asked: Fran Bailey
Former small business minister Fran Bailey says she is keen to take a place in the shadow ministry and retains a strong interest in small business policy.
Smart Company - Published 3 days, 20 hours ago
|
Using Big Business Sponsorship Ideas to Market Your Small Business
Today’s Guest Post is by Mark Nagurski from Really Practical Marketing The 2008 Olympics are fast approaching and buried amidst the flag-waving, medal-winning and money-spending you might just find a host of, not exactly inconspicuous, Official Sponsors, Partners and Suppliers. Of course, some of these associations make good sense, but, there are also dozens of Official Suppliers [...]
SmallBusinessBranding - Published 4 days, 2 hours ago
|
|
|
News Volume and Sentiment
Add the plugger news gadget to your iGoogle home page. Instant access to plugger search, latest headlines and popular articles.
