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The Marketer
42 articles
42 articles
1 week, 2 days ago
Branding a Nation: The film "Australia" a Shakespearean advertising tragedy
It will cost $40 million dollars, it hangs on the success of Baz Luhrmann's new outback epic "Australia" and Australia's $65 billion tourism industry depends on it...Tourism Australia's new advertising ...
The Marketer - 8:43 a.m. Monday 10th November 2008
The Marketer - 8:43 a.m. Monday 10th November 2008
2 weeks, 3 days ago
Newcastle social media site "Bang the Table" bangs political heads
A little unknown social media site called "Bang the Table" is on the brink of changing the NSW Minister for the Hunter, Jodi McKay's mind on a developers explosive request ...
The Marketer - 1:28 p.m. Sunday 2nd November 2008
The Marketer - 1:28 p.m. Sunday 2nd November 2008
Australian Marketing Institute NSW Council - A new president reveals his plans
The King is dead. Long live the King! is a traditional proclamation made following the accession of a new monarch in various countries. With this proclamation, I hope Paul Nicolaou ...
The Marketer - 1:17 p.m. Sunday 2nd November 2008
The Marketer - 1:17 p.m. Sunday 2nd November 2008
3 weeks, 4 days ago
Australian Marketing Institute - 2008 AMI Awards for Marketing Excellence
The Australian Marketing Institute rolled out the red carpet at last weeks Gala Awards Dinner to present the 2008 AMI Awards for Marketing Excellence. I didn't attended, however my spies ...
The Marketer - 2:18 p.m. Saturday 25th October 2008
The Marketer - 2:18 p.m. Saturday 25th October 2008
1 month ago
Ad Age's Marketer of the Year
Not only is it likely Sen. Barack Obama will become the next President of the United States, but the former unknown presidential nominee has been named Advertising Age's marketer of ...
The Marketer - 6:47 p.m. Saturday 18th October 2008
The Marketer - 6:47 p.m. Saturday 18th October 2008
1 month, 1 week ago
Australian Marketing Institute - Alarm bells ring with membership numbers
I've just received an invitation to the Australian Marketing Institute's annual general meeting and its "2008 Annual Report". This years AGM is focused on Value Creation Through Marketing and learning ...
The Marketer - 9:16 a.m. Monday 13th October 2008
The Marketer - 9:16 a.m. Monday 13th October 2008
1 month, 2 weeks ago
I've turned to twitter for networking
After many years of attending business networking events, I have decided to switch them off and conduct my networking purely online. Don't get me wrong, I will still attend traditional ...
The Marketer - 7:34 p.m. Sunday 5th October 2008
The Marketer - 7:34 p.m. Sunday 5th October 2008
1 month, 3 weeks ago
Calling all Social Media Agencies
If social media is all about conversations, community and collaboration - why can't or why aren't social media agencies freely jumping into bed with each other?
The Marketer - 11:30 p.m. Monday 29th September 2008
The Marketer - 11:30 p.m. Monday 29th September 2008
1 month, 3 weeks ago
Traditional media bombs in Newcastle
This post is dedicated to Carlee Potter and SNOBS for making me get off my backside and write a follow-up to my last post. I was advised to be diplomatic ...
The Marketer - 10:54 p.m. Saturday 27th September 2008
The Marketer - 10:54 p.m. Saturday 27th September 2008
1 month, 3 weeks ago
Digital and social media left out in the cold
Marketing guru and author Seth Godin recently wrote "Ignore the new gatekeeper at your peril." I think my local business chamber are just about to, by hosting an 'Ask the ...
The Marketer - 7:35 p.m. Wednesday 24th September 2008
The Marketer - 7:35 p.m. Wednesday 24th September 2008
2 months ago
Australian Marketing Institute fails marketing metrics 101?
Has the Australian Marketing Institute failed marketing metrics 101? Let's consider a few facts to weigh up the question. In response to criticism from Australian Marketing Institute members, Australian Marketing ...
The Marketer - 4:38 p.m. Saturday 20th September 2008
The Marketer - 4:38 p.m. Saturday 20th September 2008
2 months ago
Looking for a job in social media?
If you are looking to break in to the social media industry...where do you go? Well that answer has been solved - solved by a new online job site called ...
The Marketer - 11:33 p.m. Thursday 18th September 2008
The Marketer - 11:33 p.m. Thursday 18th September 2008
2 months ago
The Marketer: Is social media the perfect tool for branding cities?
I'm a strong believer in the power of branding a city to attract investment, talented people, visitors and events and I'm a stronger believer in the power of social media ...
The Marketer - 11:38 p.m. Monday 15th September 2008
The Marketer - 11:38 p.m. Monday 15th September 2008
2 months, 2 weeks ago
Digital agencies have to be the hottest item for marketers this summer!
According to the wonderful people at AC Nielson: "March 2008 marked one of the most significant turning points in the rapid evolution of Australia's digital advertising industry. It was the ...
The Marketer - 7 p.m. Saturday 6th September 2008
The Marketer - 7 p.m. Saturday 6th September 2008
2 months, 2 weeks ago
The Marketer: City branding ... why hasn't Newcastle got a Global Brand Project like Sydney?
Am I deluding myself or have those very smart people in the NSW Government finally read my articles on city branding? Maybe ... or did they listen to my ABC1233 ...
The Marketer - 9:04 a.m. Tuesday 2nd September 2008
The Marketer - 9:04 a.m. Tuesday 2nd September 2008
